"Our next-generation e-tickets and itineraries give advertisers a competitive edge in today’s interactive travel industry," says Alon Zaibert, truvle’s CEO. " Truvle has transformed them into a useful, attractive travel tool providing a personalized home page with special appeal to busy travelers.

"Billions of Billboards Historically, travelers have been a desirable target because of their high level of disposable income," Zaibert points out.

"The new medium presents ads, banners, promotions and listings in a unique, interactive platform. It provides worldwide exposure to a captive audience of consumers – reaching millions of unique users daily -- while they are in decision-making mode. Messages are tailored to each passenger’s travel dates, destination, cIty of origin, gender, flight class and other information. Truvle’s unique advertising medium has broad segmentation capabilities. Plus, it enables local advertisers to gain visibility with a large, targeted audience of travelers before they arrive in the market."

Zaibert estimates more than two billion airline itineraries were issued in 2008 in Europe and North America alone. Roughly 65 percent of those e-tickets were issued through travel agents, he says.

"That’s a lot of blank billboards."

"The software provides phenomenal tracking," Zaibert continues. "Advertisers get in-depth information on campaign effectiveness. Reports are available online whenever they’re needed. Advertisers can plan campaigns with pinpoint accuracy, thanks to detailed reports on reach, clicks, page views, demographics and more, all in real time."

The ordinary e-ticket and itinerary will go the way of the dinosaur and in their current format, they are confusing to read and limited in scope. Zaibert's enhanced airline itinerary aims to make travel planning speedy and enjoyable. Content is continually updated, providing flight details as well as news, sports scores, currency exchange rates; airport information, weather,  photos,  maps, and myriad options for entertainment, nightlife, cultural attractions, restaurants, shopping, hotels, ground transportation, recreation, tours, medical services, Wi-Fi hotspots and more.

"Providing easy access to a wealth of targeted information, the enhanced e-tickets and itineraries have real value for busy travelers who don’t have much time to plan," Zaibert notes.

"They put all the essential trip information in one place, acting as a one-stop shop for travelers. Truvle is working now with major airlines and travel agencies around the globe.

Current travel industry partners include: Ophir Tours, the Carlson Wagonlit Travel representative in Israel, Issta, Israel’s largest travel agency, El Al Airlines, Israel, FCm Travel Solutions — Denmark, a major corporate travel and expense management services firm, and Flight Centre travel agency.

For more information, including a video demonstrating the new advertising medium, visit the truvle site, http://www.truvle.com. Or, send an email to Anat Tal, truvle’s director of media at anat.tal@truvle.com.

Comments (1)

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DANA said:

	... LOOKS LIKE A GREAT FITURE- I WOULD LOVE TO GET THIS TICKET IN MY NEXT TRIP.
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december 03, 2009
Votes: +0

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