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Expedia: their hotel business model in 5 bullet points. PDF Afdrukken E-mail
Hotel Industry

Expedia is doing well, thank you very much. In 2009 the company did 21,8 billion $ in gross turnover, churning out a revenue of 2.9 billion $. This revenue is the result of the commissions, fees and advertising and media revenue. 13.5%, not bad for a travel company.  Most of the branded and non branded hotelcompanies have agreements with Expedia, and pay generous commissions to the company. After all, you only pay for real sales, for “heads in the beds”. Read on to understand how the Expedia business model works … for Expedia.

 
Hotel supply in Europe: Belgium in RevPar top 5 PDF Afdrukken E-mail
Hotel Industry

Today, the European Union counts 147.000 hotels and 5.2 million rooms.  This means that the average number of rooms per hotel is  35 – a surprising low figure. Read on to find out how this translates into brand penetration and RevPar performance, with a remarkable position for the Belgian hospitality industry. 

 
Corporate clients: tough negotiations ahead. PDF Afdrukken E-mail
Hotel Industry

The hotel industry is struggling to recover. The demand outlook is improving, but it seems that clients are very, very reluctant to pay higher prices. This is the main challenge for the months to come: convince the corporate market that the rate level has to go up. Read on to find out what is really going to happen.

 
Finally : a yield tool for the hotel client PDF Afdrukken E-mail
Hotel Industry

More than a decade of active yield management and fluid pricing strategies have made the hotel client uncertain and, very often, bargain-driven. Today, the empire strikes back: more and more consumers discover ways of dealing with fluctuating prices in the hotel- and airline industry.  Read on to find out how www.yapta.com allows the client to sit back and wait for prices to come down to the desired level.

 
Brussels hotels have lost money. PDF Afdrukken E-mail
Hotel Industry

The ash cloud crisis started on Thursday,  15 April around four PM. Air traffic stopped in big parts of Europe. For many hoteliers in Brussels, at that time this was not necessarily bad news.  Read on to know how big the losses were at the end of the ash cloud crisis.

 
Dear GM, have you hugged your sales team today? PDF Afdrukken E-mail
Hotel Industry

Ok, the price for the weirdest title goes to this article, no doubt. But in these difficult times, the hotel sales teams have to deal with a lot of pressure. They have to generate quantity (average occupancy) as well as quality (average room rate), and they have to make sure that the hotel ranks on top of its competitive set. Read on why  sales teams often are an important, but neglected hotel asset.

 
Bad hotel reviews! … so what? PDF Afdrukken E-mail
Hotel Industry

Every hotel manager should read, download and memorize the internet classic YOURS IS A VERY BAD HOTEL It was posted on Slideshare in 2001, and it summarized – in a very painful way – the experience of Tom Farmer and Shane Atchinson. They held guaranteed, confirmed reservations of the Double Tree Club in Houston, but were refused rooms by the nightmanager. At 2.00 AM in the morning.  Read on to find out why hotel reviews matter, and why every hotel should take them seriously … and answer each one of them. Yes. each one of them.

 
Isn’t that our Bank Manager? No, it is the new owner of the hotel! PDF Afdrukken E-mail
Hotel Industry

2010 will probably go into hotel industry history as the year of uncertainty. 2009 has hit us hard, and although positive signs of recovery can be seen,  the forecasts of most European hotel properties look gloomy. MICE does not seem to rebounce, and business travel has become a last minute segment, with sharp negotiators looking for bargains.

This results in nervous hotel management, keeping the prices low because at the end of the day we all need to get “heads in the beds” .  In 2009, most owners have succeeded in putting enormous pressure on their hotel management teams.  The result: cost saving programs, cutbacks in payroll, reviewed marketing budgets, reduced service levels. Now, in 2010, the owners themselves feel the pressure. Read on to find out why these days many owners have very long meetings with their bank managers.  

 
And if hotels started taking leisure serious? PDF Afdrukken E-mail
Hotel Industry

In these challenging times, hotel teams have to be very creative to make the most out of difficult trading conditions. In 2009, demand fell more than was seen in the more than challenging 90/91 and post 9/11 periods. The big question today is: are there any signs of recovery? If the definition of recovery is "the point at which things stop getting much worse", then we are in a recovery period.  If your definition of recovery is "the point at which things are moving back to normal" I am afraid you will be disappointed. Read on to find out how the leisure segment could play a very important role in our path to recovery.

 
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